Google Ads Course in Dehradun

Learn what Google Ads is and how businesses use it to reach customers through search, display, video, shopping and automated campaigns. This module explains how paid advertising works on Google and why businesses use it for leads, sales, website traffic and brand visibility. Students will understand the difference between organic results and paid ads. The module also introduces the complete Google Ads ecosystem so learners can understand how different campaign types work together.

Ad Rank decides where your ad appears on Google Search results and whether your ad is shown or not. In this module, students learn how bid amount, ad quality, landing page experience, expected CTR and ad relevance affect Ad Rank. The module explains why the highest bidder does not always get the top position. Students will understand how improving ad quality can reduce cost and improve performance.

This module teaches students how to create and set up a Google Ads account properly. Students learn about account structure, billing setup, campaign settings, time zone, currency and basic account preferences. A correct account setup is important because wrong settings can create tracking, budget and reporting problems later. Students also learn basic safety practices before starting live campaigns.

Google Keyword Planner helps advertisers find keywords, search volume, competition level and bid estimates. In this module, students learn how to research keywords for products, services and local businesses. They will understand how to choose the right keywords based on user intent, search demand and campaign goals. This module also explains how keyword research helps in planning Search Ads campaigns more effectively.

This module explains how to create a campaign inside Google Ads step by step. Students learn how to choose campaign goals, campaign type, location targeting, language, budget, bidding and basic settings. The module helps students understand why every campaign should be created with a clear purpose. Students will learn how a properly planned campaign improves control, tracking and performance.

Search Ads appear when users search for products, services or solutions on Google. In this module, students learn how Search Ads work and why they are useful for high-intent traffic. Students will understand how keywords, ad groups, ad copy and landing pages connect with each other. This module also explains how Search Ads can help businesses generate enquiries, calls, leads and website visits.

Audience Segments help advertisers reach specific groups of people based on interests, behaviour, search activity or website interaction. In this module, students learn how Google uses audience data to improve targeting. Students will understand how audience segments can be used in display, video, search and remarketing campaigns. This module helps learners move beyond keyword targeting and understand user-based targeting.

Affinity segments help advertisers reach people based on their long-term interests and lifestyle patterns. In this module, students learn how affinity, in-market, custom and remarketing segments are different from each other. Students will understand when to use these segments for awareness, consideration and conversion campaigns. This module also explains how better audience selection can improve campaign relevance and reduce wasted budget.

An Ad Group is a smaller structure inside a campaign where related keywords and ads are grouped together. In this module, students learn how to create clean and focused ad groups for better campaign organization. Students will understand why mixing unrelated keywords in one ad group can reduce ad relevance and performance. This module helps learners build campaigns that are easier to manage, test and optimize.

This module teaches students how to create effective ads for Google campaigns. Students learn how to write headlines, descriptions, calls-to-action and benefit-focused ad copy. The module explains how ad copy should match the user’s search intent and landing page message. Students will also understand how testing multiple ad variations helps improve click-through rate and campaign results.

Structured Snippet Extensions allow advertisers to highlight specific features, services, courses, brands or categories under their ad. In this module, students learn how structured snippets improve ad visibility and provide extra information to users. Students will understand where structured snippets should be used and how to write them correctly. This module also explains how ad extensions can improve ad quality and increase the chances of better engagement.

Keywords are the search terms or phrases that connect user queries with your ads. In this module, students learn keyword types, user intent, keyword relevance and keyword grouping. Students will understand the difference between broad, phrase and exact match keywords. This module helps learners choose keywords that attract the right audience instead of wasting budget on irrelevant clicks.

Negative Keywords stop ads from showing on irrelevant searches. In this module, students learn how negative keywords help save budget and improve lead quality. Students will understand how to identify unwanted search terms from reports and add them as negative keywords. This module is important because many Google Ads campaigns lose money due to poor keyword filtering.

This module explains how to set campaign budgets and read campaign performance reports. Students learn how daily budget, clicks, impressions, CTR, CPC, conversions and cost per conversion are connected. The module helps students understand whether a campaign is performing well or needs improvement. Students will also learn how reporting helps in making better decisions instead of guessing.

Conversion Goals help advertisers track important actions such as form submissions, phone calls, purchases, sign-ups or WhatsApp clicks. In this module, students learn why conversion tracking is important for measuring real campaign success. Students will understand the difference between clicks and actual business results. This module also explains how conversion goals help optimize campaigns for leads, sales and meaningful actions.

Display Ads appear on websites, apps and Google partner networks using image-based or visual ads. In this module, students learn how display campaigns help in brand awareness, remarketing and visual promotion. Students will understand how audience targeting, creatives and placements affect display ad performance. This module also explains why display campaigns need strong visuals and clear messaging.

Video Campaigns help businesses promote videos on YouTube and across Google video partner platforms. In this module, students learn how video ads are used for awareness, engagement, product promotion and remarketing. Students will understand campaign objectives, audience targeting, video creative planning and basic performance metrics. This module also explains how YouTube advertising can support brand visibility and lead generation.

Shopping Campaigns are used by e-commerce businesses to promote products directly on Google with images, prices and product details. In this module, students learn how shopping ads work and why product feed quality is important. Students will understand the connection between Google Ads, Google Merchant Center and product listings. This module is useful for learners who want to understand e-commerce advertising and product-based campaigns.

Performance Max is an automated Google Ads campaign type that runs ads across Search, Display, YouTube, Gmail, Discover and Maps. In this module, students learn how Performance Max uses goals, assets, audience signals and automation to find potential customers. Students will understand the benefits and limitations of automated campaigns. This module also explains why correct campaign structure, conversion tracking and asset quality are important for Performance Max success.

Google Merchant Center is used to upload and manage product data for Shopping Ads and free product listings. In this module, students learn the role of product feed, product title, description, price, image, availability and website connection. Students will understand why Merchant Center approval and feed quality are important before running shopping campaigns. This module also explains common product listing issues that can affect campaign performance.

This module teaches students how to create the right structure for Shopping Campaigns. Students learn how to organize products, product groups, categories, bidding and campaign priorities. A proper structure helps advertisers control budget, understand performance and optimize product-based campaigns more easily. Students will understand why random product grouping can make reporting and optimization difficult.

This module explains how to structure a Performance Max campaign correctly for better results. Students learn about asset groups, audience signals, listing groups, conversion goals, creatives and campaign settings. The module helps students understand how to organize campaigns based on business goals, products or services. Students will also learn why Performance Max should not be created blindly without tracking, assets and proper planning.