Sandeep Pathani
About Sandeep Pathani
Sandeep Pathani is a Digital Marketing Trainer at ACME IT Centre with 7+ years of hands-on experience in performance marketing. He has trained 500+ students in Dehradun, helping beginners, job seekers, working professionals, and local business owners run paid campaigns that are measured on results rather than guesswork.
Performance Marketing Training in Dehradun
Sandeep specialises in paid advertising across Google Ads and Meta Ads. His sessions cover the full campaign lifecycle — audience research, campaign structure, ad creatives, bidding, budget control, conversion tracking, and reporting — so learners understand not just how to launch an ad, but how to judge whether it is working and what to change when it is not.
Every topic is taught on live accounts and real campaign data. Students set up conversion tracking, read Google Analytics 4 reports, compare audiences, and optimise towards cost per lead and return on ad spend, which is exactly how the work is done in an agency or an in-house marketing team.
Areas of Training and Expertise
- Performance Marketing: Campaign strategy, funnel planning, budget allocation, bidding, and ROAS improvement.
- Google Ads: Search, Display, Shopping, and YouTube campaigns, keyword planning, and quality score improvement.
- Meta Ads: Facebook and Instagram campaign setup, audience targeting, retargeting, and creative testing.
- Tracking and Measurement: Google Tag Manager, conversion tracking, Google Analytics 4, and campaign reporting.
- Social Media Marketing: Content planning, organic growth, and paid and organic strategy working together.
A Practical, Data-Led Teaching Approach
Sandeep starts from the assumption that most learners have never spent an advertising budget before. He explains platform concepts in simple language, demonstrates each step on screen, and then has students build the campaign themselves. Mistakes are treated as teaching material — a poorly performing ad set is opened up in class and diagnosed together.
Because the training is tied to measurable outcomes, learners leave able to justify decisions with numbers: why a campaign objective was chosen, why a budget was shifted, and what a change in cost per lead actually means. That is the skill employers and clients in Dehradun and beyond are hiring for.
Learn Digital Marketing with Sandeep Pathani
Explore the digital marketing and performance marketing courses led by Sandeep Pathani at ACME IT Centre in Dehradun. Whether the goal is a marketing job, freelance client work, or growing your own business online, the training stays practical, current, and focused on results you can measure.
Areas of Expertise
- Performance Marketing
- Google Ads & Meta Ads
- Paid Campaign Strategy & Budget Planning
- Conversion Tracking & Google Tag Manager
- Google Analytics 4 & Campaign Reporting
- Audience Targeting, Retargeting & Funnels
- Landing Page & Creative Optimisation
- Bidding Strategy & ROAS Improvement
- Social Media Marketing & Content Planning
- Digital Marketing Strategy for Local Businesses
Teaching Approach
Campaign-First, Hands-On Training
Every concept is taught inside a live ad account. Students build the campaign structure, write the ads, set the targeting, and publish, so the platform stops being intimidating within the first few sessions.
Real Budgets, Real Data
Training runs on actual campaign data rather than sample screenshots. Learners set up conversion tracking, read the reports, and make optimisation decisions based on cost per lead and return on ad spend.
Simple Explanations, No Jargon
Bidding, attribution, and audience logic are explained in plain language with everyday examples, so beginners with no marketing background can follow along and ask questions freely.
Job and Freelance Readiness
Sessions include portfolio-ready campaign work, reporting practice, and interview preparation, helping learners present their skills confidently to employers and clients in Dehradun and beyond.
To make paid digital marketing measurable and approachable for every learner. Sandeep Pathani aims to help students, job seekers, and business owners in Dehradun run campaigns with confidence — understanding where every rupee of budget goes, what it returns, and how to improve it.
Learn Performance Marketing That Delivers Measurable Results
Train on live Google Ads and Meta Ads accounts with Sandeep Pathani, Digital Marketing Trainer at ACME IT Centre. Learn campaign strategy, audience targeting, conversion tracking, and budget optimisation from a trainer with 7+ years of performance marketing experience and 500+ students trained in Dehradun.