Performance Marketing Course in Dehradun

Learn what performance marketing is and why it is important for modern businesses. This module explains how performance marketing focuses on measurable results such as leads, sales, clicks, conversions and ROI. Students will understand how performance marketing is different from general branding or random posting. The module also introduces the complete workflow from campaign planning to tracking, reporting and optimization.

Understand how customers move from awareness to interest, consideration, conversion and retention. This module explains how paid campaigns should be planned according to the customer journey. Students will learn why every audience is not ready to buy immediately. This helps learners create better campaigns for cold, warm and hot audiences.

Learn how to define clear campaign goals before spending money on ads. This module explains important KPIs like impressions, clicks, CTR, CPC, leads, conversions, cost per lead, conversion rate, ROAS and ROI. Students will understand how different business goals need different metrics. This module helps learners avoid judging campaigns only by likes or clicks.

Learn how Google Ads works and how businesses use it for search, display, video, shopping and lead generation campaigns. Students will understand Google Ads account structure, campaign types and basic campaign settings. This module explains why Google Ads is powerful for high-intent users who are already searching for products or services. It also builds the foundation for Search Ads and conversion-focused campaigns.

This module teaches how to set up a Google Ads account properly. Students learn about account preferences, billing basics, currency, time zone and campaign safety points. A correct setup is important because wrong settings can create budget, tracking and reporting problems. Students will also understand basic account structure before creating campaigns.

Learn how to use Google Keyword Planner for finding search terms, search volume, competition and bid ideas. Students will understand how to choose keywords based on user intent and business goals. This module explains the difference between informational, commercial and transactional keywords. Good keyword research helps reduce wasted budget and improve lead quality.

Learn how Search Ads campaigns are planned for leads, calls, enquiries and website traffic. Students will understand campaign objective, ad groups, keywords, match types, ads and landing pages. This module explains why keyword grouping and ad relevance are important. It also teaches how Search Ads can be used for local businesses and service-based campaigns.

Learn how to write ad headlines, descriptions, offers and call-to-action lines for paid ads. Students will understand how ad copy should match user intent, landing page message and campaign goal. This module explains how strong ad copy can improve CTR and attract better-quality visitors. Students will also learn how to test different message angles.

Negative keywords help stop ads from showing on irrelevant searches. This module explains how unwanted search terms can waste ad budget and reduce lead quality. Students will learn how to identify negative keywords and use them for campaign improvement. This is an important skill for controlling Google Search Ads performance.

Learn how Display Ads work across websites, apps and Google partner networks. Students will understand how display campaigns are used for awareness, remarketing and visual promotion. This module explains the role of audience targeting, placements and creatives. Students will also learn why display campaigns need strong visuals and clear messaging.

Learn how YouTube Ads can support awareness, engagement, product promotion and retargeting. Students will understand basic video campaign objectives, audience targeting and video creative planning. This module explains why short, clear and focused video messaging is important. It also introduces basic YouTube ad performance metrics.

Learn how Meta Ads Manager is used to run Facebook and Instagram ads. Students will understand the campaign, ad set and ad structure inside Meta Ads. This module explains campaign objectives such as awareness, engagement, traffic, leads and sales. It also shows how Meta Ads are useful for local businesses, service providers and lead generation campaigns.

Learn how lead generation campaigns work on Facebook and Instagram. Students will understand instant forms, lead questions, thank you screen, privacy policy and lead quality improvement. This module explains how businesses use Meta Ads to collect enquiries. Students will also learn why lead follow-up is important after campaign setup.

Learn how to target audiences using location, age, gender, interests, behaviours and engagement data. Students will understand the difference between broad targeting, interest targeting and custom audience targeting. This module explains how wrong targeting can waste budget. It also teaches practical targeting methods for local business and service campaigns.

Learn what Meta Pixel is and why it is useful for tracking and retargeting. Students will understand how website visitors, engaged users and warm audiences can be retargeted. This module explains the basic idea of conversion events and audience building. Retargeting helps businesses reach people who have already shown interest.

Learn how GA4 helps understand website traffic and user behaviour. Students will understand source, medium, campaign traffic, events and conversions at a beginner level. This module explains why performance marketers should not depend only on ad platform data. GA4 helps students understand what users do after clicking an ad.

Learn how Google Tag Manager helps manage tracking tags without repeatedly editing website code. Students will understand tags, triggers and variables at a beginner level. This module explains how GTM supports analytics, conversion tracking and remarketing setup. It is useful for students who want to understand tracking workflow professionally.

Learn how to plan conversion tracking for forms, calls, WhatsApp clicks, purchases, sign-ups and other important actions. Students will understand why clicks are not enough to judge campaign success. This module explains the difference between traffic and actual business results. Proper conversion tracking helps optimize campaigns for meaningful actions.

UTM tracking helps identify where website traffic is coming from. This module teaches how to create campaign links using source, medium, campaign name and other UTM parameters. Students will understand how UTM links improve reporting in GA4 and spreadsheets. UTM tracking is important for comparing Google Ads, Meta Ads, email and social campaigns.

Learn what makes a landing page useful for paid campaigns. Students will understand headline, offer, CTA, form placement, trust elements, mobile speed and message match. This module explains why even a good ad can fail if the landing page is weak. Students will learn basic landing page audit points for better conversions.

Learn simple ways to improve conversion rate from paid traffic. Students will understand how small changes in headline, CTA, form length, trust signals and page speed can affect results. This module explains how performance marketers test and improve landing pages. CRO basics help reduce cost per lead and improve campaign output.

Learn how to plan daily budgets, test budgets and campaign spending based on goals. Students will understand CPC, CPM, CPA and basic bidding concepts. This module explains why spending more money without tracking is risky. Students will learn how budget should be connected with testing, data and campaign goals.

Learn how to prepare simple campaign reports using Google Sheets. Students will track clicks, impressions, cost, leads, cost per lead, conversions and remarks. This module explains how reports help clients, managers and business owners understand campaign performance. Reporting also helps students explain their work during interviews.

Learn basic dashboard reporting using Looker Studio. Students will understand how dashboards can show campaign data in a clean and visual format. This module introduces basic charts, scorecards and performance summaries. It helps learners understand how marketers present data professionally.

Learn the difference between ROI and ROAS in simple language. Students will understand how ad spend, revenue, leads, sales and profit are connected. This module explains why high clicks do not always mean a successful campaign. Students will learn how performance marketers think about business results, not only platform metrics.

Learn how to improve campaigns after data starts coming in. Students will understand how to check keywords, audiences, creatives, landing pages, placements and reports. This module explains when to pause, test, improve or scale campaigns. Optimization is the key skill that separates basic ad setup from real performance marketing.

Learn how to test different ad copies, creatives, audiences, landing pages and offers. Students will understand why testing one thing at a time gives clearer results. This module explains how A/B testing helps improve CTR, conversion rate and cost per result. Students will learn beginner-friendly testing methods for campaigns.

Students will create a complete performance marketing portfolio project. The project includes Google Ads plan, Meta Ads plan, audience strategy, landing page audit, tracking plan, UTM structure, campaign report and ROI analysis. This project helps students show practical understanding during interviews and freelancing discussions. It also builds confidence in handling real campaign workflows.

Learn how freelancers can offer performance marketing services to small businesses and clients. Students will understand client requirement gathering, campaign goal discussion, reporting format and basic communication. This module explains why freelancers should be careful with ad budgets and tracking. It also helps students understand professional client handling.

Learn common interview questions related to Google Ads, Meta Ads, tracking, analytics, reporting and campaign optimization. Students will understand how to explain their portfolio project in interviews. This module helps learners present their practical knowledge clearly. It also prepares students for entry-level paid ads and digital marketing job roles.