Google Ads
Create and manage Search, Display, YouTube and lead generation campaigns for measurable business results.
Performance Marketing Course in Dehradun
A performance marketing course in Dehradun covering Google and Meta ads, funnels, GA4 and Tag Manager tracking, and ROI reporting in Looker Studio.
What is performance marketing?
Performance marketing is paid advertising where you pay for results — clicks, leads, enquiries or sales — and can measure exactly what each rupee returned. It is the part of digital marketing that answers a business owner's real question: I spent this much, what did I get back? Where general marketing builds awareness, performance marketing is held to a number.
The daily work is running and improving campaigns on Google Ads and Meta Ads. You plan a funnel around how a customer actually moves from first seeing an ad to enquiring, structure campaigns and budgets around that, research keywords and write ad copy for search, build custom and lookalike audiences for Facebook and Instagram, design landing pages that convert instead of just receiving traffic, and set up conversion tracking so every lead is attributed to the campaign that produced it. Then comes the part that separates a specialist from a beginner — reading the reports, cutting what is losing money, and scaling what is working.
Because the results are provable, businesses hire specifically for this rather than for marketing in general. A performance marketing course in Dehradun leads to PPC, Google Ads and paid media executive roles that typically pay above general marketing positions, to freelance campaign management for local businesses, and to growing your own leads without wasting ad spend.
What you'll learn
Understand performance marketing and how it is different from normal digital marketing.
Learn how businesses use paid ads for leads, sales, enquiries and conversions.
Understand marketing funnel, customer journey and conversion-focused campaign planning.
Learn Google Ads campaign structure, campaign objectives, budget and bidding basics.
Learn Search Ads, keyword research, ad copy and negative keyword planning.
Understand Display Ads, YouTube Ads basics and audience targeting.
Learn Meta Ads Manager for Facebook and Instagram advertising.
Create lead generation and traffic campaign plans for businesses.
Understand audience targeting, custom audiences and retargeting strategy.
Learn Meta Pixel and conversion tracking basics.
Learn Google Analytics 4 for campaign performance understanding.
Learn Google Tag Manager basics for tracking setup.
Understand UTM tracking for campaign source and medium reporting.
Learn landing page basics and conversion-focused page audit.
Read campaign metrics like CTR, CPC, CPM, leads, conversions and cost per lead.
Understand ROAS, ROI and campaign profitability basics.
Prepare performance marketing reports using Google Sheets and basic dashboards.
Learn campaign optimization, testing and improvement methods.
Build a complete performance marketing portfolio project.
Prepare for paid ads jobs, freelancing and client campaign discussions.
Course Content
30 sectionsModule 1: Introduction to Performance Marketing
Learn what performance marketing is and why it is important for modern businesses. This module explains how performance marketing focuses on measurable results such as leads, sales, clicks, conversions and ROI. Students will understand how performance marketing is different from general branding or random posting. The module also introduces the complete workflow from campaign planning to tracking, reporting and optimization.
Module 2: Marketing Funnel and Customer Journey
Understand how customers move from awareness to interest, consideration, conversion and retention. This module explains how paid campaigns should be planned according to the customer journey. Students will learn why every audience is not ready to buy immediately. This helps learners create better campaigns for cold, warm and hot audiences.
Module 3: Campaign Goals and KPIs
Learn how to define clear campaign goals before spending money on ads. This module explains important KPIs like impressions, clicks, CTR, CPC, leads, conversions, cost per lead, conversion rate, ROAS and ROI. Students will understand how different business goals need different metrics. This module helps learners avoid judging campaigns only by likes or clicks.
Module 4: Google Ads Overview
Learn how Google Ads works and how businesses use it for search, display, video, shopping and lead generation campaigns. Students will understand Google Ads account structure, campaign types and basic campaign settings. This module explains why Google Ads is powerful for high-intent users who are already searching for products or services. It also builds the foundation for Search Ads and conversion-focused campaigns.
Module 5: Google Ads Account Setup
This module teaches how to set up a Google Ads account properly. Students learn about account preferences, billing basics, currency, time zone and campaign safety points. A correct setup is important because wrong settings can create budget, tracking and reporting problems. Students will also understand basic account structure before creating campaigns.
Module 6: Keyword Research with Google Keyword Planner
Learn how to use Google Keyword Planner for finding search terms, search volume, competition and bid ideas. Students will understand how to choose keywords based on user intent and business goals. This module explains the difference between informational, commercial and transactional keywords. Good keyword research helps reduce wasted budget and improve lead quality.
Module 7: Search Ads Campaign Planning
Learn how Search Ads campaigns are planned for leads, calls, enquiries and website traffic. Students will understand campaign objective, ad groups, keywords, match types, ads and landing pages. This module explains why keyword grouping and ad relevance are important. It also teaches how Search Ads can be used for local businesses and service-based campaigns.
Module 8: Ad Copywriting for Paid Campaigns
Learn how to write ad headlines, descriptions, offers and call-to-action lines for paid ads. Students will understand how ad copy should match user intent, landing page message and campaign goal. This module explains how strong ad copy can improve CTR and attract better-quality visitors. Students will also learn how to test different message angles.
Module 9: Negative Keywords and Search Term Control
Negative keywords help stop ads from showing on irrelevant searches. This module explains how unwanted search terms can waste ad budget and reduce lead quality. Students will learn how to identify negative keywords and use them for campaign improvement. This is an important skill for controlling Google Search Ads performance.
Module 10: Display Ads Basics
Learn how Display Ads work across websites, apps and Google partner networks. Students will understand how display campaigns are used for awareness, remarketing and visual promotion. This module explains the role of audience targeting, placements and creatives. Students will also learn why display campaigns need strong visuals and clear messaging.
Module 11: YouTube Ads Basics
Learn how YouTube Ads can support awareness, engagement, product promotion and retargeting. Students will understand basic video campaign objectives, audience targeting and video creative planning. This module explains why short, clear and focused video messaging is important. It also introduces basic YouTube ad performance metrics.
Module 12: Meta Ads Manager Overview
Learn how Meta Ads Manager is used to run Facebook and Instagram ads. Students will understand the campaign, ad set and ad structure inside Meta Ads. This module explains campaign objectives such as awareness, engagement, traffic, leads and sales. It also shows how Meta Ads are useful for local businesses, service providers and lead generation campaigns.
Module 13: Facebook and Instagram Lead Campaigns
Learn how lead generation campaigns work on Facebook and Instagram. Students will understand instant forms, lead questions, thank you screen, privacy policy and lead quality improvement. This module explains how businesses use Meta Ads to collect enquiries. Students will also learn why lead follow-up is important after campaign setup.
Module 14: Audience Targeting in Meta Ads
Learn how to target audiences using location, age, gender, interests, behaviours and engagement data. Students will understand the difference between broad targeting, interest targeting and custom audience targeting. This module explains how wrong targeting can waste budget. It also teaches practical targeting methods for local business and service campaigns.
Module 15: Meta Pixel and Retargeting Basics
Learn what Meta Pixel is and why it is useful for tracking and retargeting. Students will understand how website visitors, engaged users and warm audiences can be retargeted. This module explains the basic idea of conversion events and audience building. Retargeting helps businesses reach people who have already shown interest.
Module 16: Google Analytics 4 for Performance Marketing
Learn how GA4 helps understand website traffic and user behaviour. Students will understand source, medium, campaign traffic, events and conversions at a beginner level. This module explains why performance marketers should not depend only on ad platform data. GA4 helps students understand what users do after clicking an ad.
Module 17: Google Tag Manager Basics
Learn how Google Tag Manager helps manage tracking tags without repeatedly editing website code. Students will understand tags, triggers and variables at a beginner level. This module explains how GTM supports analytics, conversion tracking and remarketing setup. It is useful for students who want to understand tracking workflow professionally.
Module 18: Conversion Tracking Setup Planning
Learn how to plan conversion tracking for forms, calls, WhatsApp clicks, purchases, sign-ups and other important actions. Students will understand why clicks are not enough to judge campaign success. This module explains the difference between traffic and actual business results. Proper conversion tracking helps optimize campaigns for meaningful actions.
Module 19: UTM Tracking
UTM tracking helps identify where website traffic is coming from. This module teaches how to create campaign links using source, medium, campaign name and other UTM parameters. Students will understand how UTM links improve reporting in GA4 and spreadsheets. UTM tracking is important for comparing Google Ads, Meta Ads, email and social campaigns.
Module 20: Landing Page Basics
Learn what makes a landing page useful for paid campaigns. Students will understand headline, offer, CTA, form placement, trust elements, mobile speed and message match. This module explains why even a good ad can fail if the landing page is weak. Students will learn basic landing page audit points for better conversions.
Module 21: Conversion Rate Optimization Basics
Learn simple ways to improve conversion rate from paid traffic. Students will understand how small changes in headline, CTA, form length, trust signals and page speed can affect results. This module explains how performance marketers test and improve landing pages. CRO basics help reduce cost per lead and improve campaign output.
Module 22: Budget Planning and Bidding Basics
Learn how to plan daily budgets, test budgets and campaign spending based on goals. Students will understand CPC, CPM, CPA and basic bidding concepts. This module explains why spending more money without tracking is risky. Students will learn how budget should be connected with testing, data and campaign goals.
Module 23: Campaign Reporting with Google Sheets
Learn how to prepare simple campaign reports using Google Sheets. Students will track clicks, impressions, cost, leads, cost per lead, conversions and remarks. This module explains how reports help clients, managers and business owners understand campaign performance. Reporting also helps students explain their work during interviews.
Module 24: Looker Studio Basics
Learn basic dashboard reporting using Looker Studio. Students will understand how dashboards can show campaign data in a clean and visual format. This module introduces basic charts, scorecards and performance summaries. It helps learners understand how marketers present data professionally.
Module 25: ROI and ROAS Understanding
Learn the difference between ROI and ROAS in simple language. Students will understand how ad spend, revenue, leads, sales and profit are connected. This module explains why high clicks do not always mean a successful campaign. Students will learn how performance marketers think about business results, not only platform metrics.
Module 26: Campaign Optimization
Learn how to improve campaigns after data starts coming in. Students will understand how to check keywords, audiences, creatives, landing pages, placements and reports. This module explains when to pause, test, improve or scale campaigns. Optimization is the key skill that separates basic ad setup from real performance marketing.
Module 27: A/B Testing Basics
Learn how to test different ad copies, creatives, audiences, landing pages and offers. Students will understand why testing one thing at a time gives clearer results. This module explains how A/B testing helps improve CTR, conversion rate and cost per result. Students will learn beginner-friendly testing methods for campaigns.
Module 28: Performance Marketing Portfolio Project
Students will create a complete performance marketing portfolio project. The project includes Google Ads plan, Meta Ads plan, audience strategy, landing page audit, tracking plan, UTM structure, campaign report and ROI analysis. This project helps students show practical understanding during interviews and freelancing discussions. It also builds confidence in handling real campaign workflows.
Module 29: Freelancing and Client Campaign Basics
Learn how freelancers can offer performance marketing services to small businesses and clients. Students will understand client requirement gathering, campaign goal discussion, reporting format and basic communication. This module explains why freelancers should be careful with ad budgets and tracking. It also helps students understand professional client handling.
Module 30: Interview Preparation for Performance Marketing Roles
Learn common interview questions related to Google Ads, Meta Ads, tracking, analytics, reporting and campaign optimization. Students will understand how to explain their portfolio project in interviews. This module helps learners present their practical knowledge clearly. It also prepares students for entry-level paid ads and digital marketing job roles.
Performance Marketing Tool Stack
Tools You Will Learn
Performance marketing is defined by measurement, so the tooling is heavier than in general marketing — you need not only the platforms that spend the money but the ones that prove what it produced. This performance marketing course in Dehradun works across that full stack with premium tool access, because a marketer who cannot report results is indistinguishable from one who got lucky.
Campaigns are built in Google Ads across Search, Display, YouTube and lead generation, and in Meta Ads Manager for Facebook and Instagram traffic, leads and retargeting. Research and planning use Google Keyword Planner for search volume, competition and bid ideas, and Facebook Ads Library for competitor offers and creative angles. Tracking runs through Google Analytics 4 for traffic, events and conversions, Google Tag Manager for tags and triggers without repeated code edits, Meta Pixel for website actions and retargeting audiences, and UTM builders so every click is attributable to the campaign that produced it. Reporting is handled in Google Sheets for budgets and lead tracking and Looker Studio for visual dashboards, with landing page audit tools to check structure, CTA, speed and mobile layout.
The tracking and reporting half is what separates this from a general ads course. Running a campaign is common; being able to show cost per lead, cut what is losing money and defend the decision with a dashboard is the skill that gets paid more.
Meta Ads Manager
Run Facebook and Instagram ads for leads, traffic, engagement, retargeting and business promotion.
Google Analytics 4
Understand website traffic, campaign source, user behaviour, events and conversion performance.
Google Tag Manager
Manage tracking tags, triggers and basic conversion tracking setup without repeatedly editing website code.
Meta Pixel
Track website actions, build retargeting audiences and understand Meta campaign performance better.
Google Keyword Planner
Research search keywords, search volume, competition and bid ideas for Google Search campaigns.
UTM Builder
Create trackable campaign links for Google Ads, Meta Ads, social media and other marketing channels.
Google Sheets
Prepare campaign reports, budget sheets, lead tracking sheets and performance analysis tables.
Looker Studio
Create basic visual dashboards and campaign performance summaries for reporting.
Facebook Ads Library
Research competitor ads, offers, creative angles and campaign ideas without copying.
Canva
Create simple ad creatives, display banners, social media graphics and campaign visuals.
Landing Page Audit Tools
Check landing page structure, CTA, speed, mobile layout and conversion improvement points.
Career Pathways & Growth
Career Opportunities
Performance marketing pays better than general marketing for one reason: the work is measurable. A business can see precisely what it spent and what came back, so it is willing to pay more for someone who improves that number — and it can tell whether you did. This makes it one of the more meritocratic paths in digital marketing, where a fresher with provable campaign results can out-earn someone with longer but vaguer experience.
The progression typically starts at Performance Marketing Intern around ₹15,000 to ₹20,000 a month, then Google Ads Executive or Meta Ads Executive at roughly ₹18,000 to ₹30,000, with Lead Generation Executive and Campaign Reporting Executive near ₹15,000 to ₹28,000. From there PPC Executive and Paid Media Executive roles at entry-to-intermediate level reach about ₹20,000 to ₹35,000 as you take responsibility for larger budgets and reporting. Agencies, ecommerce brands, real estate firms, hospitals and education businesses hire for these positions.
Freelance performance marketing is well paid too, commonly in the ₹15,000 to ₹35,000 range per project or retainer, because clients are buying leads rather than hours. Business owners often learn this to control their own ad spend. What you actually earn depends on skill, the results you can demonstrate, portfolio, interview performance, city, company and role, so read these bands as typical rather than promised.
Performance Marketing Intern
₹15,000–₹20,000/monthAssist with campaign setup, keyword research, ad creatives, tracking checks and report preparation.
Google Ads Executive
₹18,000–₹30,000/monthManage Google Search, Display and lead generation campaigns under guidance.
Meta Ads Executive
₹18,000–₹30,000/monthCreate and manage Facebook and Instagram ad campaigns for leads, traffic and engagement.
PPC Executive
₹20,000–₹35,000/monthPlan, monitor and optimize paid campaigns across Google Ads and Meta Ads.
Paid Media Executive
₹20,000–₹35,000/monthWork on paid campaign planning, audience strategy, tracking, reporting and campaign improvement.
Lead Generation Executive
₹15,000–₹28,000/monthSupport lead generation campaigns, landing page checks, lead tracking and campaign reports.
Campaign Reporting Executive
₹15,000–₹25,000/monthPrepare campaign reports, track metrics and help teams understand performance data.
Freelance Performance Marketer
₹15,000–₹35,000/monthManage paid ads, tracking plans, landing page audits and monthly reports for small business clients.
What you leave with
Your Course Completion Certificate
Every student who completes Performance Marketing Course in Dehradun at ACME IT Centre is awarded a course completion certificate.
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Awarded on completion Issued once you have finished the training and your practical assignments.
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Issued by ACME IT Centre Teaching practical computer skills in Dehradun since 2021.
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Records what you actually practised It names this course and the hands-on work you were trained and assessed on.
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Useful when you apply Supports your resume and profile for jobs, internships and freelance work.
Who this course is for
Students who want to start a career in paid advertising and performance marketing.
Beginners who want to learn Google Ads and Meta Ads from zero.
Job seekers who want practical skills for PPC and performance marketing roles.
Freelancers who want to manage paid ad campaigns for clients.
Business owners who want to understand lead generation and paid ads.
Digital marketing learners who want to improve paid campaign skills.
Existing marketers who want to learn tracking, reporting and ROI analysis.
Social media marketers who want to move into paid ads and performance marketing.
Website owners who want to understand traffic, conversions and campaign results.
Anyone who wants to learn measurable marketing with ads, analytics and reporting.
Requirements
- Basic computer and internet knowledge.
- Laptop or desktop recommended for ads and analytics practice.
- Basic understanding of websites and social media is helpful.
- Gmail account for Google tools practice.
- Facebook account for Meta tools practice.
- Interest in ads, data, marketing and business growth.
- Willingness to complete practical assignments.
- No coding knowledge required.
- No previous paid ads experience required.
Instructors
Co-Founder & Lead Trainer
Profile
Ganesh Bhatt
IT Trainer in Dehradun | Web Development, Digital Marketing, Data Analysis & Computer Skills
4.8 Rating
12+ Yrs Experience
Co-Founder and Lead Trainer at ACME IT Centre with 12 years of experience in practical, beginner-friendly IT and career skills training in Dehradun.
Digital Marketing Trainer
Profile
Sandeep Pathani
Performance Marketing Specialist | Google Ads, Meta Ads & Paid Campaign Strategy
4.6 Rating
7+ Yrs Experience
Digital Marketing Trainer at ACME IT Centre with 7+ years of hands-on performance marketing experience. Has trained 500+ students in Dehradun across Google Ads, Meta Ads, and paid campaign strategy.
Student feedback
"Very informative and practical Performance Marketing Course at Acme IT Centre. The instructors are always available to answer queries even after class hours. I learned a lot about ad bidding strategies, quality score optimization, and budget management. A worthwhile investment for any aspiring digital marketer!"
"Best performance marketing course in Dehradun! Acme IT Centre has a very well-structured curriculum and highly experienced faculty. From day one, the focus was on practical application. I learned to run profitable campaigns on Google and Facebook. The ROI I've achieved for my clients post-training speaks volumes!"
"One of the best digital marketing course available in Dehradun. Must Join. Highly recommended."
"I enrolled in the Performance Marketing Course and it was a rewarding experience. The curriculum covers everything from basics to advanced strategies in paid marketing. The trainer's approach is very student-friendly. The only suggestion would be to add more case studies, but overall a great course!"
Why students choose ACME for performance marketing
| What to check | ACME IT Centre | Other institutes |
|---|---|---|
| Course fee | ₹25,000 | Commonly ₹15,000 – ₹30,000 in Dehradun |
| Premium tools access | Included | Usually arranged yourself |
| Platform guides | Google Ads and Meta Ads PDFs | Your own notes only |
| What you practise on | Real campaigns and budgets | Often demo accounts |
| Recorded lessons | Included | Rarely provided |
| Seats per batch | 10 | Usually 8 to 30 |
Frequently Asked Questions
Q.Can beginners join this Performance Marketing Course?
Yes, beginners can join this course. The training starts from basic paid marketing concepts and gradually moves toward Google Ads, Meta Ads, conversion tracking, GA4, GTM, reporting and optimization. No coding knowledge is required.
Q.Can I get a job after completing this course?
This course can help students build practical skills for roles like Performance Marketing Intern, Google Ads Executive, Meta Ads Executive, PPC Executive, Paid Media Executive and Digital Marketing Executive. Job selection depends on skill, portfolio, interview performance and company requirements.
Q.Can I start freelancing after learning performance marketing?
Yes, after practice and portfolio building, students can offer services like Google Ads setup, Meta Ads support, lead generation campaigns, landing page audit, tracking plan and monthly reporting. Freelancing success depends on practical skill, client communication and consistency.
Q.Do you get a certificate after the Performance Marketing course?
Yes, students receive an ACME IT Centre Course Completion Certificate after successfully completing the Performance Marketing Course.
Q.Does this course include Google Ads?
Yes, Google Ads is included in this course. Students learn Search Ads, keyword planning, ad groups, ad copy, negative keywords, campaign settings, basic Display Ads and YouTube Ads concepts.
Q.Does this course include Meta Ads?
Yes, Meta Ads is included. Students learn Facebook and Instagram ad campaign planning, objectives, audience targeting, lead generation ads, creatives, retargeting basics and performance reporting.
Q.How long is the Performance Marketing course in Dehradun?
The duration of this Performance Marketing Course is 3 months. During this period, students learn paid ads, tracking, analytics, reporting, optimization and portfolio project work step by step.
Q.Is Google Analytics included in this course?
Yes, students learn Google Analytics 4 basics for performance marketing. They understand website traffic, campaign source, user behaviour, events and conversion performance at a beginner-friendly level.
Q.Is performance marketing a good career in 2026?
Yes. Brands increasingly spend on measurable paid campaigns, so performance marketers who can run Google and Meta ads and prove ROI are in high demand. It offers clear roles like PPC Executive and Paid Media Executive, plus strong freelancing and agency scope.
Q.Is this course available online and offline?
Yes, ACME IT Centre offers online and offline batches both. Students from Dehradun can join classroom training, and students from other locations can join online classes.
Q.Is this course useful for business owners?
Yes, business owners can benefit from this course because they learn how paid ads, landing pages, tracking, reports and ROI work. This helps them understand ad performance instead of blindly spending money on campaigns.
Q.Is this Performance Marketing Course in Dehradun practical or theory-based?
This Performance Marketing Course in Dehradun at ACME IT Centre is practical and project-focused. Students learn Google Ads, Meta Ads, tracking, analytics, landing page basics, reporting and ROI analysis through structured assignments and portfolio project work.
Q.What is the fee of the Performance Marketing course in Dehradun?
The Performance Marketing course at ACME IT Centre is a 3-month practical programme priced at ₹25,000 (from ₹28,000). It covers Google Ads, Meta Ads, GA4, conversion tracking and ROI-focused campaigns with live projects and a completion certificate. Contact the institute to confirm the current fee and offers.
Q.What is the salary after a performance marketing course?
Entry-level roles like PPC Executive, Google Ads Executive or Meta Ads Executive in India typically start around ₹15,000–30,000 a month, with performance marketers earning more as they prove campaign ROI. Freelance paid-ads work for local businesses adds income. Pay depends on skills, results and portfolio.
Q.What will I learn in this Performance Marketing Course?
You will learn Google Ads, Meta Ads, campaign planning, audience targeting, keyword research, ad copywriting, conversion tracking, GA4, Google Tag Manager, Meta Pixel, UTM tracking, landing page audit, reporting, campaign optimization and ROI analysis.
Q.Why choose ACME IT Centre for Performance Marketing Course in Dehradun?
ACME IT Centre focuses on practical, job-oriented and business-focused training. Students learn the complete performance marketing workflow from campaign planning to tracking, reporting and ROI understanding.
Q.Will I learn conversion tracking in this course?
Yes, conversion tracking is an important part of this course. Students learn the basic planning of tracking forms, calls, WhatsApp clicks, website actions and conversions using GA4, GTM and Meta Pixel concepts.
Q.Will I learn Google Tag Manager?
Yes, Google Tag Manager basics are included. Students learn how GTM supports tracking tags, triggers and conversion tracking setup without repeatedly editing website code.
Q.Will I work on practical projects?
Yes, students work on practical assignments and a complete performance marketing portfolio project. The project includes Google Ads plan, Meta Ads structure, landing page audit, tracking plan, UTM tracking, campaign report and ROI analysis.
About this course
Performance Marketing Course in Dehradun
Looking for a practical Performance Marketing Course in Dehradun that teaches you how paid ads, tracking, analytics and ROI-focused campaigns actually work? ACME IT Centre offers a complete 3-month Performance Marketing Course for students, beginners, freelancers, business owners, job seekers and existing digital marketers who want to build practical skills in Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel, conversion tracking, landing page basics, UTM tracking, campaign reporting and ROI analysis.
Performance marketing is different from normal digital marketing because it focuses on measurable results. In this course, students learn how to plan campaigns for leads, sales, website traffic, enquiries and conversions. The goal is not only to run ads, but to understand campaign objective, audience targeting, budget planning, tracking setup, landing page quality, reporting and optimization.
Why Learn Performance Marketing?
Today, businesses want marketing that can be tracked and measured. They want to know how much money was spent, how many leads came, what was the cost per lead, which campaign performed better and whether the campaign created business value. This is where performance marketing becomes important.
A performance marketer understands paid advertising platforms, conversion tracking, landing pages, data analysis and campaign optimization. Instead of only creating ads, a performance marketer works on the full journey: audience research, campaign planning, ad creatives, landing page experience, tracking, reports and improvement. This makes performance marketing a valuable skill for jobs, freelancing and business growth.
What Makes This Course Practical?
ACME IT Centre’s Performance Marketing Course in Dehradun is designed around real campaign workflows. Students learn Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel, conversion tracking, UTM tracking, landing page basics and reporting in a structured way. The course starts from beginner level and gradually moves toward advanced campaign planning and optimization.
Students work on practical assignments and a complete performance marketing portfolio project. The project includes Google Ads campaign planning, Meta Ads campaign structure, landing page audit, tracking plan, UTM setup, report preparation and basic ROI analysis. This helps students understand the complete performance marketing process instead of learning tools separately.
What You Will Learn
In this Performance Marketing Course, students will learn how to plan campaigns for leads, sales and conversions. The course covers performance marketing fundamentals, marketing funnel, customer journey, Google Ads, Search Ads, Display Ads, YouTube Ads basics, Meta Ads, Facebook and Instagram advertising, audience targeting, retargeting, conversion tracking, GA4, Google Tag Manager, Meta Pixel, landing page basics, UTM tracking, reporting and optimization.
Students also learn how to read important campaign metrics such as impressions, clicks, CTR, CPC, CPM, leads, conversions, cost per lead, cost per conversion, conversion rate, ROAS and ROI. This helps students understand whether a campaign is performing well or wasting budget.
Performance Marketing Course for Jobs, Freelancing and Business Growth
This course is useful for students who want to apply for paid ads and digital marketing jobs, freelancers who want to manage client campaigns, business owners who want to understand paid marketing and existing marketers who want to improve their campaign planning skills. The course focuses on practical knowledge that is useful in real marketing roles.
After completing the course, students can prepare for roles such as Performance Marketing Intern, Google Ads Executive, Meta Ads Executive, PPC Executive, Paid Media Executive, Digital Marketing Executive and Lead Generation Executive. Freelancers can also use these skills to handle paid advertising and reporting work for local businesses and clients.
Tools You Will Learn
Students will get practical exposure to tools like Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Meta Pixel, Google Keyword Planner, Facebook Ads Library, Google Sheets, Looker Studio basics, UTM Builder, Canva and landing page audit tools. These tools help students plan, create, track, analyze and improve performance marketing campaigns.
Practical Projects Included
The course includes practical assignments and a complete performance marketing portfolio project. Students will work on Google Ads campaign planning, Meta Ads campaign structure, audience targeting, landing page audit, tracking plan, UTM tracking, campaign report and ROI analysis. This project helps students show practical work during interviews, freelancing discussions and client meetings.
Training Mode and Certificate
This Performance Marketing Course is available in both online and offline batches. Students from Dehradun can join offline classroom training, and students from other locations can join online classes. The course is taught in Hinglish so that concepts are easy to understand and apply. After completing the course, students receive an ACME IT Centre Course Completion Certificate.
Why Choose ACME IT Centre?
ACME IT Centre focuses on practical, job-oriented and business-focused digital skills training. In this Performance Marketing Course, students do not only learn platform buttons and tool names. They learn how to think like a performance marketer: set goals, choose platforms, track results, read data, improve campaigns and understand ROI.
If you want to learn paid ads, tracking, analytics, reporting and ROI-focused marketing, ACME IT Centre’s Performance Marketing Course in Dehradun can help you build strong practical skills for jobs, freelancing and business growth.
The Performance Marketing Course is one of many practical computer courses in Dehradun at ACME IT Centre. Explore the full range and choose the learning path that fits your career goals.
| Course fee | ₹25,000 (was ₹28,000) |
|---|---|
| Duration | 3 Months |
| Mode | Classroom (offline) in Dehradun |
| Language | Hinglish |
| Certificate | Issued by ACME IT Centre on completion |
| Instalments | Available |
| Trainer | Ganesh Bhatt, Sandeep Pathani |
Performance Marketing Course in Dehradun